ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Creating additional income streams as a solopreneur
I am currently the featured guest on the IRC Wealth podcast talking about launching my new venture – Live Love Dogs as both a passion project and an additional, scalable revenue stream.
What does it cost to SEO my website?
Time and again, clients as me “what does it cost to SEO my website?” And I cringe. There is no simple answer, at least not one they want to hear. Gone are the days where you can spend some time and money optimizing your website with foundational SEO best practices and get the results you’re…
Instagram Tips for Building Brands
Wondering whether you not you should use Instagram as a business? If your audience is using it, of course! Instagram is a growing channel that enables you to grow and humanize your brand, showcase your product/service, company culture, delight customers, and generate new business. With over 400 million users and over 80 million posts per day, it has become a viable tool in social media marketing…
Repurpose content to accomplish more by doing less
It takes much less effort to repurpose content in different formats than to create new content. Content creation can be very time consuming. As a smartist, I strive to be efficient and find as many ways as possible to repurpose content I have created, be it for myself or a client. My client IRC Wealth recently held…
Sales & Marketing for Small Business and Solopreneurs
I recently guest hosted the IRC Wealth podcast and interviewed IRC Wealth’s Joe Schum as trusted advisor. We talked about how solopreneurs and small businesses can align team, messaging, trigger events and more to help grow their businesses. Jodi Hersh · Sales & Marketing for Small Business and Solopreneurs (IRC WealthCast 014) What is your…
Featured Guest of IRC Wealth on Midtown Business Radio
Last week, I was a featured guest of IRC Wealth on Midtown Business Radio. Together with Sara Huie Coleman (Huie Design), Candice Alger (Giant Studios), Joe Schum (IRC Wealth) and CW Hall (Midtown Business Radio) we talked about the unique challenges of entrepreneurship, the advantages and disadvantages of being a woman-owned business, how we launched…
73% of online adults now use social networking
The Pew Research Center’s Internet Project has just released a new report on social networking site usage and adoption. Read the full report here. While Facebook is still the dominant platform, people of all ages are diversifying onto other platforms. But, contrary to an erroneous viral rumor that spread recently, they are not leaving Facebook….
Seminar: Websites, Email Marketing, Social Media – it’s all part of your business
Join Jodi Hersh and Nick Villaume for a look at how it all works and what it can do for your business when done well. Understanding a little bit about how these technologies work together will make you a better marketer and also a better shopper for web service providers. Also learn important tips on…
Targeted Landing Pages
Ok, you built it and they have come. Now what? You have less than two seconds to interest a visitor and get them to do whatever you want them to do (click for more information, sign up for e-mail notices, purchase a product, etc.). A landing page is a web page created for the specific…
Think BIGger – large format graphics
If a picture is worth a thousand words, how much is a really really really gianormous picture worth? Printing technology has evolved to where we can print on pretty much any material, at any size, for any application. Seriously. If you can think it, it can likely be done. Reality is such that people do…
