FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
You’re not alone if you feel like you’ve been putting a lot of effort into social media marketing with little to show for it. In fact, you may be wondering if social media is the best way to reach your customers or attract new ones.
I do have friends and colleagues organically generating traffic and email subscribers via Twitter and others promoting their thought-leadership, and networking/nurturing relationships via LinkedIn. Both are viable, good strategies and both are time-consuming long-game approaches.
Fortunately, there are other methods that can be more effective.
Personally, I do not spend much time on social media for my business these days. I believe that when it comes to marketing, less is more. Focusing on a few key aspects and doing them well is much more effective than trying to do “all the things.” My time and energy are scarce and I try to spend them on those activities that have the greatest return.
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