ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Think BIGger – large format graphics
If a picture is worth a thousand words, how much is a really really really gianormous picture worth?
Printing technology has evolved to where we can print on pretty much any material, at any size, for any application. Seriously. If you can think it, it can likely be done.
Reality is such that people do judge things by how they look. So you’ve spent time and money developing your visual identity/brand — are you putting it to good use? The key is to be consistent and creative, incorporating it into every aspect of your product, service and location. So now Imagine your message, your brand, your images on… well, you name it!
The following is a select list of recommended large format applications and benefits:
Custom Banners
Frequently used to grab attention in lobbies, stores, museums, restaurants, sporting events, offices, outdoor venues and more, banners are incredibly versatile. They can be printed virtually any size, on vinyl, canvas, and even mesh fabric (like what is found on tennis court fences). They are photo quality, and are suitable for both indoor and outdoor use.
Common uses:
- POP displays
- retail promotions
- tradeshows
- museum displays
- building banners
- temporary signage
- stage graphics
- pole banners
- retractable banner stands
Windows
Turn your windows into an effective marketing tool. Create privacy and block the heat from the sun, or block the view into unfinished interiors. Perforated window film allows people inside to see through the image to the outside. New optically clear window film enables the printing of changeable graphics that appear to be printed directly on the glass.
Common uses:
- school lobbies & auditoriums
- car dealership showrooms
- convention center
- restaurants
- truck & car back windows
- bus and public transportation windows
- skyscraper windows
- storefront windows
- gas station & convenience store windows
- office building lobbies
Billboards
Billboards are considered among the most effective outdoor advertising mediums. Millions of people notice billboards and the messages they display each and every day. I’ve already established any image can be printed any size so now let’s think outside the “box” — with direct to substrate printing, it is easier than ever to create custom shapes and 3d effects — maybe you’ve seen the longhorn billboard with the horns busting out beyond the boxy rectangular billboard? The Chick-fil-A cows, etc.
Direct to Substrate
We can now print on all sorts of surfaces from metal to corrugated cardboard and plastic, plexi/acrylic, etc. Corrugated plastic is often used for temporary outdoor applications allowing water to drain through the corrugated flutes, and providing a more rigid surface than a typical banner. We used this material to wrap 1700 linear feet of construction barricade around Atlantic Station’s latest office tower, 271 17th Street.
Lobby/Office
Personalize your space. Imagine your art, logo or custom graphics on the door, behind the reception desk, on the wall of the waiting area, lining a hallway, in your private office, etc.
Common Uses:
- custom wallpaper
- wall murals
- 3d and layered effects
- raised lettering/logos
- project or company timelines
Vehicle Graphics
Mobile media is ranked among the most cost effective and influential advertising media available. A single vehicle wrapped in graphics can generate up to 16 million visual impressions in a year (tens of thousands impressions a day). A vehicle wrap builds brand recognition, raises a company’s profile and reinforces brand identity. Whether you have a single vehicle or a fleet you can transform your vehicle(s) into mobile billboards that continuously promote your busisness to thousands of potential customers on a daily basis.
Temporary Displays & Exhibits
Trade Show Booths: stand out from your competition by using lighted signs, illuminated graphics, custom graphics fitted to your existing display, tensioned fabric banners, overhead structures, etc.
Special Events: add excitement and ambience to your event. Transport guests to another time or place. Using custom banners, backdrops, signs and more you can create an environment much like a stage set.
Backlit Panels
Commonly used for menu boards, outdoor signs, retail displays and trade show displays — Illuminated signs and lightbox displays are available for indoor and outdoor applications and vary in size from 1″ thin to custom solutions spanning entire walls.
Building Graphics
Turn your building into a powerful advertising and sales tool. Grab people’s attention and pull them inside!
We can help
With years of experience in design and production of custom graphic solutions, Orange Star can help you through the entire process from concept to completion. We keep up with the latest innovations in the industry and have the product knowledge, experience and creativity to provide you with solutions that bring results. Contact us to learn more.
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