FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
2021 marked my 28th year in business. It was also one of my hardest on a personal level. My family needed me. I was pulled in a lot of directions and found myself having to make some tough choices and reprioritize things. Lots of things. I can think of no higher priority, though, than being there for family when they need you.
My essentialist approach has served me well during this time — while it is not easy when there is too much to be done, it certainly does help to filter things as essential or urgent/important so that I’ve been able to focus on the right things that keep the wheels from coming off.
I’m also very grateful to my extraordinary clients who have been patient and understanding when I’ve needed more time.
As some of these demands are ongoing, I am on a constant mission to make things — all things — more effortless, meaningful and fulfilling.
Many people don’t realize how much positive change they can create by asking and then answering the right questions. I encourage you to take some time to determine what commitments and course corrections you wish to make and then take inspired action.
Let’s focus together on just one question per day this week so we are able to let each sit in the back of our minds a bit and see what comes up. I’ll share my answers with you along the way.
To begin, what is working for you? What isn’t?
Here is my answer for today…
Something I’m really excited about is that starting in January, I am bringing back my Fresh Squeezed email newsletter designed to inspire, educate, and entertain. However, it will be a new format.
Each weekday morning, I will share short and sweet, essential thoughts on branding, marketing, creativity, and productivity. I look forward to sharing things that inspire me, help me grow, and make my life and work more effortless and fulfilling.
Now before I go, I ask that you consider this great line from the otherwise mediocre film Goodbye Christopher Robin: “A person should do the things a person loves with the people a person loves because you never know what happens next.”
Happy holidays,
Subscribe to Fresh Squeezed
Essential ideas about branding, marketing and growing a small business.
Weekday emails to help exceptional people like YOU bring your visions to life.
