ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Atlanta’s Air Specialists Inc. launches a newly designed website
After months of hard work, we are excited to officially announce the launch of Air Specialists’ new website! AirSpecialists.com The website has been redesigned to improve overall appeal and user experience. The information architecture and design is focused on quick access to product information and contact information for pricing and assistance. Special attention was given to…
Instagram Tips for Building Brands
Wondering whether you not you should use Instagram as a business? If your audience is using it, of course! Instagram is a growing channel that enables you to grow and humanize your brand, showcase your product/service, company culture, delight customers, and generate new business. With over 400 million users and over 80 million posts per day, it has become a viable tool in social media marketing…
New logo design for American Technology Integrators (ATI)
Orange Star Design is pleased to present the new logo designed for Atlanta’s American Technology Integrators (ATI). After many successful years in business, ATI wanted to redesign their logo to reflect their status as a leader in their industry. The new logo was designed to convey high-end technology, strength and security for use online and in print. In addition to…
Quoted on LightCMS Blog about tips for running a design agency
I recently contributed to a featured article on the LightCMS blog: From the Frontline: Tips for Running a Design Agency We are in the business of helping designers and design agencies succeed and grow. This is precisely the reason why we launched the LightCMS Developer Program more than a year ago. The Developer Program enables…
Repurpose content to accomplish more by doing less
It takes much less effort to repurpose content in different formats than to create new content. Content creation can be very time consuming. As a smartist, I strive to be efficient and find as many ways as possible to repurpose content I have created, be it for myself or a client. My client IRC Wealth recently held…
Sales & Marketing for Small Business and Solopreneurs
I recently guest hosted the IRC Wealth podcast and interviewed IRC Wealth’s Joe Schum as trusted advisor. We talked about how solopreneurs and small businesses can align team, messaging, trigger events and more to help grow their businesses. Jodi Hersh · Sales & Marketing for Small Business and Solopreneurs (IRC WealthCast 014) What is your…
Featured Guest of IRC Wealth on Midtown Business Radio
Last week, I was a featured guest of IRC Wealth on Midtown Business Radio. Together with Sara Huie Coleman (Huie Design), Candice Alger (Giant Studios), Joe Schum (IRC Wealth) and CW Hall (Midtown Business Radio) we talked about the unique challenges of entrepreneurship, the advantages and disadvantages of being a woman-owned business, how we launched…
Included in article on Today.com
Today.com contributor Linda Carroll included me in her article on published Sept. 11, 2014: To sleep, perchance to study: New research shows how brain learns while dozing Wouldn’t it be nice if we could get a full eight hours of restful sleep but still have our brains working for us? Scientists now say that may…
Featured on Art as Worship
I was interviewed by Vanessa Lowery about how, as an artist, I use inspiration and creativity as an expression of spirituality: Ideas Come When My Mind is Free to Wander “I feel most “in the zone” when I’m creating — like I am my most authentic self in that moment. That’s really all I…
What do Dewey the Cat and The Monuments Men have in common?
I am pleased to announce the launch of a newly designed website for bestselling author Bret Witter. Bret is a professional co-author. He has written six New York Times bestsellers including the Dewey the Cat books and the Hollywood blockbuster The Monuments Men. His books have sold more than 2.5 million copies worldwide and spent more…
