ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
“Bad marketing values promotions. Good marketing promotes values.”
“Bad marketing values promotions. Good marketing promotes values.” ~ Simon SinekWhen you promote values, you’re connecting with people on a deeper level. You’re speaking to their core beliefs and helping them see how your product or service aligns with those beliefs.Values are what drive people to make decisions. And when it comes to buying something, people…
Do the work
Do the work. That’s all you need to do. Everything else will follow.Thinking about something does not make it happen. Neither does talking about it. In order to see results, you have to take action and put in the work.Too often, we get caught up in thinking about our goals instead of taking the steps…
What if it’s easier than you think?
How many times have you made something super complicated in your mind and then procrastinated doing it? Then when you finally force yourself to take action, you marvel at how simple and easy it actually was. As a professional, I strive to provide elegantly simple solutions to complex problems. Also, I am a master at…
10 must-have Excel skills for your bag of tricks
For many of us, Excel is a necessary evil of modern business.Me? I break every spreadsheet I use. It’s like a dark art to me, but still, I try.In order to make the most of this often-dreaded software, here are ten must-have Excel skills for your bag of tricks.I had no idea some of this was even…
The Essentialist’s Dilemma: Social Media vs. Google
92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro, via ahrefs) So then why do people spend so much time and effort on social media? For some, it may make sense. I just can’t help but come back to the core question of essentialism: Are you focusing your time, energy, and attention where it…
Confidence without Arrogance
I read something recently about how every good idea and every admirable trait can be taken too far. The first item on the list stuck with me — Confidence without Arrogance — and I’ve been thinking about that as I was struggling with procrastination in pricing a proposal.True confidence is knowing your worth without needing validation from…
Now what? How do we buy from you?
It’s no secret that creating a process for converting leads into customers is one of the most important things you can do for your business.But what’s often overlooked is how important it is to make that process clear and easy to follow.One common reason that leads don’t convert into customers is that they are unsure…
Your email signature
Have you given much thought to your email signature? If not, you should start!A professional-looking email signature can make a good impression. With a bit of creativity, it can even help you stand out.It’s easier than you might think with this free email signature generator from Hubspot. Here are the instructions.
“What was I thinking?! Why did I agree to do this?!”
We’ve all been there. Dreading something or finding yourself in the middle of it asking yourself, WHY THE #$%^ DID I AGREE TO DO THIS?!Austin Kleon shared a question he learned that helps you avoid accepting invitations you’ll later regret — “Would I do it tomorrow?”NOT: Would I do it on some theoretical day in the future? This is the crucial question: Would…
Make them feel important
“Everyone wants to feel Important. The more important you make people feel, the more they’ll value their relationship with you. The more interest you show in other people, the more important they’ll feel. Making someone feel important is not difficult, yet is rare in today’s world: pay attention, listen intently, express interest and ask questions.” ~ Excerpt…
