ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Don’t Try This at Home (by Kate Siegel, Oz Creative Index 2010)
I was recently asked by writer Kate Siegel to contribute my thoughts on DIY vs. Professional logo design for her article in the 2010 Oz Creative Index. Kate wrote an excellent article on the subject — definitely worth a read. The Creative Index is Oz Magazine’s most popular issue annually, so pick one up quickly…
Think BIGger – large format graphics
If a picture is worth a thousand words, how much is a really really really gianormous picture worth? Printing technology has evolved to where we can print on pretty much any material, at any size, for any application. Seriously. If you can think it, it can likely be done. Reality is such that people do…
Radio Orange, Vol. 1
Over the years, I’ve worked with numerous recording artists — designing CDs, DVDs, logos, shirts, hats, stickers, posters, programs, collector edition tickets, hats, drum decals, stencils… you name it. What started as a personal passion became a rewarding part of my professional career. I’m frequently asked how I got into music-related design work — I…
Awe-Inspiring Joomla Designed Websites
Apparently the Aussies think orangestar.com is awe-inspiring! Check it out in this PB Web Development Blog post featuring inspiring Joomla sites that don’t look like regular Joomla sites (from Sep, 14, 2009.) What is Joomla? Joomla! is an open source, nop-notch. PHP-based Content Management System and it is free. Joomla! is comparable to other CMS’s,…
Roll with the Changes
I have been a designer for over 20 years. During this span, industry technology has changed wildly. When I graduated from Univ. of MI School of Art & Design, the Mac was somewhere between its infancy and adolecscence. There was a small computer lab where we shared 5-6 computers with grayscale monitors, 1 scanner and…
Best Buy Obama Inauguration Viewing Event
Working directly with mPRessions PR, we designed and produced event signage and graphics for Best Buy’s Inauguration Viewing event at DAR Constitution Hall in Washington, D.C. Check out our photos from this exciting event!
The Art of Album Covers
One of the most interesting perks achieved in my career is that I’ve been able to participate in the Grammy voting process. Many years ago, the Atlanta Chapter of the Recording Academy was forming a Craft Committee to vote on CD Packaging. Believe it or not, there is a Grammy category for best cd packaging!…
Mobile marketing — phone and text, broadcasts and surveys
Outbound marketing via phone and text, broadcasts and surveys generates inbound leads Over coffee with Kashi Seghal from Gigabark Broadcast Solutions, I learned about how non-profits, retailers, SMBs, schools, clubs and associations, political orgs and legislators and others are successfully using broadcasted phone (recorded audio messages) and text messaging, to generate donations, survey feedback, inbound…
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