ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Are you committing random acts of content?
It happens. You’re on a deadline or have a jolt of inspiration and you click publish and share. And then weeks go by. Sometimes months. And then it happens again. You might have a million ideas for content but if not directly related to a path that leads to sales, why do it? There are only…
What Does Success Look Like?
Defining Your Marketing Goals If we were to be celebrating your success 90-days from now, what would that look like? How many visits? How many leads? How many sales? I know, it’s a tough question, isn’t it? The thing is, you can’t reach a goal you haven’t set. So before your wheels start spinning at warp…
Crush Your Goals with the Urgent-Important Matrix
“What is important is seldom urgent and what is urgent is seldom important.”~ Dwight D. Eisenhower Use this matrix to sort your actions based on four possibilities: Urgent and important (tasks you will do immediately). Important, but not urgent (tasks you will schedule to do later). Urgent, but not important (tasks you will automate or…
Smart Web Creators: Essentialism framework to manage multiple businesses & clients with Jodi Hersh
As an individual involved in running multiple businesses while also working with a full client roster, I have learned out of shear desperation and necessity, how to get focused, simplify down to the essentials, and accomplish more by doing less. When we focus on the essential, instead of making a millimeter of progress in multiple…
From a failed Kickstarter to over $41,000 per month in revenue in less than one year — The Smartist™ Way
In this FacebookLive, we pulled back the curtain and shared how we went from a failed Kickstarter to over forty-thousand per month in less than a year. It’s been a wild ride to say the least. And the most amazing thing to me is that we accomplished this while still also doing client work, other…
Did you accomplish everything you had set your sights on in 2019?
Happy New Year! Did you accomplish everything you had set your sights on in 2019? Me neither… haha It was, quite literally, a total blur… but you know what? While it was a tough year in a lot of ways we don’t need to get into, I’m still grateful for all the good things that…
Featured in VoyageATL
“Small businesses have limited resources — time, money, humans — we can’t do all the things larger organizations can. Traditional approaches don’t work because we fail to execute consistently because we must also do the actual work we deliver to our customers. But what if you could do less and accomplish more? By focusing on…
The 5 Sentence Rule
Hi, I’m really glad you’re here. Thanks for being curious! You’re likely here because you clicked through from an email you received from me and are probably wondering what in the world this 5 sentence rule is all about. Simply put, just like you, I get too much email and spend too much time managing it….
Livestream with Lee Jackson and Kim Doyal about the Content Creators Planner
Introduction to the Content Creators Planner with Kim and Jodi You can also follow our journey on the Content Creators Facebook Page.
The behind-the-scenes story of creating the Content Creators Planner
Four weeks left in the year. Can you believe it? When I look back on the goals I had created for the last few months of the year it looks like I will hit maybe 50% of them. I’m not being too hard on myself, though, because in that time I’ve accomplished a lot and…
