ORANGE STAR BLOG
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Smart Web Creators: Essentialism framework to manage multiple businesses & clients with Jodi Hersh
As an individual involved in running multiple businesses while also working with a full client roster, I have learned out of shear desperation and necessity, how to get focused, simplify down to the essentials, and accomplish more by doing less. When we focus on the essential, instead of making a millimeter of progress in multiple directions we can make tremendous progress towards the things that are vital.
Essentialism author Greg McKeon says “essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.”
The trick is learning to identify those things that are truly essential.
In this interview I did with Davinder Singh Kainth on his Smart Web Creators podcast, we discuss the benefits of applying the concept of essentialism to small business to help move the needle forward where it matters most.
Hope this inspires you to take some consistent imperfect action!
As you may or may not know, I have developed my own framework called The Smartist Way — An essentialist approach to branding and marketing for small business. I am currently working on developing it as a course that should launch later this year. You can learn more and get on the waiting list here.