ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
How I Am Consistently Putting Out Daily Content
I’m happy to share that I have successfully been publishing daily (weekday) content since Jan 1. 🎉 Until now, I really struggled to produce content on any sort of regular schedule. So what changed? The format and my mindset, for starters. I’m just as busy with clients and family as I was before — nothing…
Autonomy, Mastery, and Purpose
Traditional rewards and incentives aren’t always as effective as we think. Those if-then rewards often destroy creativity and motivation. Instead of continuing to do more of the wrong things or giving people sweeter carrots, we need to change our way.Scientists who’ve been studying motivation have given us a new approach built much more around intrinsic motivation. Around the…
How to define better content marketing goals that drive more sales
When you set better goals – goals you are truly motivated to hit, goals you have an emotional connection to — you will be better able to strategically plan content marketing activities that ultimately lead to the business growth you are after. Very often, these are oriented around sales numbers or the freedom that money…
Millionaire Secrets: KIM DOYAL & JODI HERSH | From Failed Kickstarter To Over 40K/Month
In this lively interview with Jeff Lerner of EntreNation, we talked all about content marketing and content creation. More specifically, the importance of planning your content marketing calendar and your overall strategy.
Smart Web Creators: Essentialism framework to manage multiple businesses & clients with Jodi Hersh
As an individual involved in running multiple businesses while also working with a full client roster, I have learned out of shear desperation and necessity, how to get focused, simplify down to the essentials, and accomplish more by doing less. When we focus on the essential, instead of making a millimeter of progress in multiple…
From a failed Kickstarter to over $41,000 per month in revenue in less than one year — The Smartist™ Way
In this FacebookLive, we pulled back the curtain and shared how we went from a failed Kickstarter to over forty-thousand per month in less than a year. It’s been a wild ride to say the least. And the most amazing thing to me is that we accomplished this while still also doing client work, other…
Livestream with Lee Jackson and Kim Doyal about the Content Creators Planner
Introduction to the Content Creators Planner with Kim and Jodi You can also follow our journey on the Content Creators Facebook Page.
The behind-the-scenes story of creating the Content Creators Planner
Four weeks left in the year. Can you believe it? When I look back on the goals I had created for the last few months of the year it looks like I will hit maybe 50% of them. I’m not being too hard on myself, though, because in that time I’ve accomplished a lot and…
Superpowers, 80,000 Ideas, and How to Turn Overwhelm on its Head
In a recent interview with Krista Martin for Six Figure Impact® LIVE, Krista noted that one of my secret weapons is my ability to come up with at least 80,000 ideas for each of my clients. I loved that. Some might find that overwhelming, but if you listen in to the interview, you’ll hear how…
The Smartist Way: an essentialist roadmap to marketing success (webinar replay)
Tame the chaos, end the overwhelm, and get growing. Most small businesses have a few common goals: BE SEEN AS AUTHORITY (STAND OUT) GET MORE LEADS & OPPORTUNITIES GET NEW CUSTOMERS & MAKE MORE MONEY So why, then, is marketing so hard and overwhelming? Why is it that we start “doing all the things” everyone…
