ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Repurpose content to accomplish more by doing less
It takes much less effort to repurpose content in different formats than to create new content. Content creation can be very time consuming. As a smartist, I strive to be efficient and find as many ways as possible to repurpose content I have created, be it for myself or a client. My client IRC Wealth recently held…
Sales & Marketing for Small Business and Solopreneurs
I recently guest hosted the IRC Wealth podcast and interviewed IRC Wealth’s Joe Schum as trusted advisor. We talked about how solopreneurs and small businesses can align team, messaging, trigger events and more to help grow their businesses. Jodi Hersh · Sales & Marketing for Small Business and Solopreneurs (IRC WealthCast 014) What is your…
Featured Guest of IRC Wealth on Midtown Business Radio
Last week, I was a featured guest of IRC Wealth on Midtown Business Radio. Together with Sara Huie Coleman (Huie Design), Candice Alger (Giant Studios), Joe Schum (IRC Wealth) and CW Hall (Midtown Business Radio) we talked about the unique challenges of entrepreneurship, the advantages and disadvantages of being a woman-owned business, how we launched…
73% of online adults now use social networking
The Pew Research Center’s Internet Project has just released a new report on social networking site usage and adoption. Read the full report here. While Facebook is still the dominant platform, people of all ages are diversifying onto other platforms. But, contrary to an erroneous viral rumor that spread recently, they are not leaving Facebook….
Seminar: Websites, Email Marketing, Social Media – it’s all part of your business
Join Jodi Hersh and Nick Villaume for a look at how it all works and what it can do for your business when done well. Understanding a little bit about how these technologies work together will make you a better marketer and also a better shopper for web service providers. Also learn important tips on…
Targeted Landing Pages
Ok, you built it and they have come. Now what? You have less than two seconds to interest a visitor and get them to do whatever you want them to do (click for more information, sign up for e-mail notices, purchase a product, etc.). A landing page is a web page created for the specific…
Think BIGger – large format graphics
If a picture is worth a thousand words, how much is a really really really gianormous picture worth? Printing technology has evolved to where we can print on pretty much any material, at any size, for any application. Seriously. If you can think it, it can likely be done. Reality is such that people do…
Roll with the Changes
I have been a designer for over 20 years. During this span, industry technology has changed wildly. When I graduated from Univ. of MI School of Art & Design, the Mac was somewhere between its infancy and adolecscence. There was a small computer lab where we shared 5-6 computers with grayscale monitors, 1 scanner and…
Mobile marketing — phone and text, broadcasts and surveys
Outbound marketing via phone and text, broadcasts and surveys generates inbound leads Over coffee with Kashi Seghal from Gigabark Broadcast Solutions, I learned about how non-profits, retailers, SMBs, schools, clubs and associations, political orgs and legislators and others are successfully using broadcasted phone (recorded audio messages) and text messaging, to generate donations, survey feedback, inbound…
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