ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Autonomy, Mastery, and Purpose
Traditional rewards and incentives aren’t always as effective as we think. Those if-then rewards often destroy creativity and motivation. Instead of continuing to do more of the wrong things or giving people sweeter carrots, we need to change our way.Scientists who’ve been studying motivation have given us a new approach built much more around intrinsic motivation. Around the…
I have ideaphoria
“You don’t need more time, you just need to decide” ~Seth Godin I am an idea factory. They are not all good, and I can’t possibly act on them all. There is a mystical art to self-editing, or knowing what to pursue and what to release. You really never know, so I just go with…
On Becoming a Consistent Content Creator
Yesterday I wrote and published a post on ContentCreatorsPanner.com — How to Become a More Consistent Content Creator. Oh, the irony…Until very recently, I had not really been a consistent content creator. My planner partner Kim and I laughed about it at first. Then I started thinking about why it was that I had not been…
The 5 Sentence Rule
Hi, I’m really glad you’re here. Thanks for being curious! You’re likely here because you clicked through from an email you received from me and are probably wondering what in the world this 5 sentence rule is all about. Simply put, just like you, I get too much email and spend too much time managing it….
Considerations for growing a company of one — self-employed, freelancer, solopreneur
Jodi Hersh · Solopreneur, freelancer, self-employed — should I stay or should I grow? (with Jodi Hersh) When thinking about expanding or growing your company of one, it’s important to remember why you became self-employed in the first place. Was your plan all along to build a business that one day could be sold? Or…
The Art of Album Covers
One of the most interesting perks achieved in my career is that I’ve been able to participate in the Grammy voting process. Many years ago, the Atlanta Chapter of the Recording Academy was forming a Craft Committee to vote on CD Packaging. Believe it or not, there is a Grammy category for best cd packaging!…
