FRESH SQUEEZED newsletter

FROM THE DESK OF JODI HERSH

Essential ideas about branding, marketing and growing a small business

Weekday emails to help exceptional people like YOU bring your visions to life.

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The curse of knowledge

The curse of knowledge

By Jodi Hersh | January 11, 2022

Have you ever been frustrated by the curse of knowledge? (Attention) The curse of knowledge is a cognitive bias that occurs when someone who knows more about a topic than others can’t understand why they…

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A better way to schedule meetings

By Jodi Hersh | January 11, 2022

Have you heard of Zcal yet? It is a Calendly alternative that makes scheduling much more personal.Use it to create beautiful, personalized booking pages that make a great first impression.Say goodbye to cold, impersonal scheduling links. Personalize links instantly with your…

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How do you take your coffee?

By Jodi Hersh | January 7, 2022

One down, fifty-one to go!  Here’s a little Friday fun for you:Studies Show Coffee May Help You Live Longer. ☕️ 🙌 When we look at coffee and creativity, it’s important to remember that coffee is more…

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You just need to decide

By Jodi Hersh | January 6, 2022

What are the five big decisions on your desk right now?* Would others in your position have a different list?* How much of your day is spent learning what you need to know to make…

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Too old to start a business?

By Jodi Hersh | January 5, 2022

Think you’re too old to start a business? Research Says You’re Wrong. People who start businesses in their 40s, 50s, and even into their 60s typically succeed as well if not better than younger entrepreneurs.…

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Are you actually doing the work?

By Jodi Hersh | December 31, 2021

Now that you’ve answered, or at least pondered Your Year in Review Essential Questions, I have one more for you: How will you hold yourself accountable? It’s really hard to stay on track when life…

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What excites you for the year ahead?

By Jodi Hersh | December 29, 2021

Happy hump day 🙂Today’s question is:What excites you for the year ahead? And as promised, here is my answer: I’m inspired and excited about rebooting my Fresh Squeezed emails and finally launching my Smartist Way™ course. It’s…

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Recommit your focus

By Jodi Hersh | December 28, 2021

Today let’s ask ourselves: Where would you like to recommit your focus? My answer: On the things that fuel me. On further reducing my exchange of time for money. On getting even more focused on…

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