FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
So, you finally ripped the proverbial saran wrap off your brain and had a breakthrough as to how to do something, or do something better. Congrats! 🎉Wouldn’t it be great to have a step-by-step guide…
I consume a lot of content about marketing. A lot. And so much of it is a huge turn-off.<begin rant>In marketing, we often refer to our prospects & followers as our audience. Think about it… that…
Holy shit, it’s Elvis, I mean August. I can’t believe half the year is over. How are you doing? You holding up OK? Back in June, I was thinking maybe I’d take a little break from…
Have you heard of the search engine that plants trees where they’re needed most with the money it makes from ad revenue?Meet Ecosia. Plant trees while you search the web. 🌲🌲 Over 154 million trees have…
Well, this is alarming: People can’t remember more than 3 points from a speech. – kk.orgNow think about your last PowerPoint presentation. 😲Embrace the Power of Three.“No one will ever complain that you’ve made things too simple…
“That’s the stupidest thing I’ve ever heard!”Is it really?We often react this way to out-of-the-box ideas that may actually be the path to innovation.Ideas that are outside of our comfort zone can be difficult to…
Three general rules, inspired by Ann Handley. Could it really be this simple? Be useful. Be helpful. Be known as a source of solid information. That is all. PS Her Total Annarchy newsletter is one of my favorites
I recently discovered the Letters Live Youtube series that celebrates the power of literary correspondence. The idea is simple: talented, inspiring and high-profile artists from various disciplines read letters out loud to live audiences.In this one, Garbage’s Shirley Manson…
If you don’t have systems to keep your files organized, important documents get lost. And Searching through Gmail for stuff just plain sucks.Zapier can simplify your email and file management by automatically saving your email…
“Bad marketing values promotions. Good marketing promotes values.” ~ Simon SinekWhen you promote values, you’re connecting with people on a deeper level. You’re speaking to their core beliefs and helping them see how your product or…
