FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Small businesses have a tough time when it comes to marketing.
It’s easy to get caught up in what your competition is doing. After all, if they’re doing it, it must be successful, right? Wrong.
Just because your competition is doing something doesn’t mean it’s successful. In fact, copying your competition can often lead to disaster for a small business.
“If everyone jumped off a bridge, would you?!”, said every mother ever. The same principle applies to business.
Great ideas don’t usually come out of thin air. So where should you look for inspiration? Outside of your industry! There are plenty of great ideas to be found in other industries — you just need to look. 👀
Tell me, what are some unexpected places you have found marketing inspiration?
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