FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
It isn’t about being perfect. It is about being present.
So often we get caught up in the idea of doing things perfectly that we never take any action at all. We overthink things, and as a result, nothing ever gets done.
You need to show up and do the work, even if it isn’t perfect. Consistent imperfect action is what will get you results. It’s also how we get better at things. We learn through trial and error, making mistakes along the way.
I encounter many entrepreneurs in my work who have big dreams but they don’t show up to do the work consistently. They talk about their lofty goals but never seem to take the essential actions. There is always a “reason” but as a result, they do nothing at all.
So don’t worry about being perfect. Just focus on being present and taking action. The rest will fall into place.
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