ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
The AIDA Framework – Attention > Interest > Desire > Action
The AIDA Framework is a simple yet powerful marketing tool that can help you structure your content in a way that attracts attention, generates interest, and leads to conversions. It works great for website copy, paid ads, email marketing, blog posts — just about anywhere you might want to use persuasive content. Once you’ve piqued your…
The curse of knowledge
Have you ever been frustrated by the curse of knowledge? (Attention) The curse of knowledge is a cognitive bias that occurs when someone who knows more about a topic than others can’t understand why they don’t know it. It makes it hard to explain things in a way that makes sense for everyone, but there…
