ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Strategy vs Tactics: What’s the Difference and Why Does it Matter?
All too often, we confuse strategy with tactics. We think that the way we’re doing something (tactic) is the plan that will achieve the outcome (strategy). But that’s not the case.Strategy is a long-term plan of action designed to achieve a particular goal.Tactics are what you do to execute your strategy.Without a clear strategy, it’s easy to get lost in…
Mid-year reflections: What worked? What didn’t?
Holy shit, it’s Elvis, I mean August. I can’t believe half the year is over. How are you doing? You holding up OK? Back in June, I was thinking maybe I’d take a little break from Fresh Squeezed for July, but then I thought, Nah, I can do it, and well… I shoulda listened to that…
One powerful question
This morning I have just one question for you… If someone took control of your career or your business tomorrow, what’s the first thing they would change?I’m still pondering my answer. Hit comment below and tell me yours.
If you don’t know what to do
“If you don’t know what to do, you look around and see what everyone else is doing and don’t do that.” ~ Dan Kennedy, Magnetic MarketingIt’s a simple rule, but it can be hard to follow. We’re social creatures, and we want to fit in. We want to be like everyone else.But following the crowd is often…
If the competition is doing it, it must be successful, right?
Small businesses have a tough time when it comes to marketing.It’s easy to get caught up in what your competition is doing. After all, if they’re doing it, it must be successful, right? Wrong.Just because your competition is doing something doesn’t mean it’s successful. In fact, copying your competition can often lead to disaster for…
Essential questions entrepreneurs should ask themselves
Humans are really good at asking questions and looking for answers.The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022). Why, then, do we as entrepreneurs struggle to ask ourselves these essential questions? What are we doing? (What are…
Things don’t have to be hard to be valuable
It does not have to be hard (unless you say it does). You can like what you do and have fun doing it.Seems stunningly obvious when you see it in print, but how often do we make things harder than they need to be?I strive to provide elegantly simple solutions to complex problems… Yet sometimes…
Revenue is not the only way to keep score
One of the things I love about being an entrepreneur is that there are so many ways to measure success. Revenue is not the only way to keep score. Profit can also be measured in time, energy, and money. What do you value more? Is it more freedom? Time with your family? Financial security? The…
How to fall in love with your business again
Starting a business can be a little bit like falling in love. You are excited about the possibilities, you can’t wait to get started, and you are completely committed to making it work. Then the honeymoon period fades away… This is when the trouble starts. The feelings of love fade away and they may disappear…
Too old to start a business?
Think you’re too old to start a business? Research Says You’re Wrong. People who start businesses in their 40s, 50s, and even into their 60s typically succeed as well if not better than younger entrepreneurs. Are you thinking of starting something? Or maybe you’ve already started? You are my peeps — there is nothing more…
