ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
The Five Why’s Method – A Quick Overview
If you’re anything like me, you likely have a million things to think about on any given day. One of those things is trying to identify and solve problems. That’s where the five whys method comes in. This problem-solving technique can help you quickly get to the root cause of a problem so that you…
Make sure an important task is done correctly every single time
Want to make sure an important task is done correctly every single time? Create a checklist “Creating a checklist is enormously valuable for two reasons. First, checklisting will help you define a system for a process that hasn’t yet been formalized-once the checklist has been created, it’s easier to see how to improve or Automate…
Tsundoku — the stacks of books you’ve purchased but haven’t read
Do you have stacks of unread books on your shelves? If so, good for you! The word “tsundoku” is a Japanese term for the stacks of books that people own but haven’t read yet. The term originated in the late 19th century as a satirical jab at teachers who owned books but didn’t read them….
Skepticism without cynicism
Skepticism is the practice of questioning everything. Whereas cynicism is the belief that people are generally motivated by self-interest. Skepticism is not automatically distrustful of others, while cynicism is.Skepticism does not preclude the possibility of happiness or success, while cynicism sees those things as an impossibility because it assumes that most people are out to get themselves…
Bad Decisions: How Scarcity Trap Affects Our Thinking
When it comes to making decisions, being in a state of scarcity can trap people into making bad choices.This is because when people are focused on meeting their urgent needs, they are less able to focus on anything else.While it is possible to reduce the impact of mistakes caused by scarcity, it is important to…
The stupidest thing I ever heard
“That’s the stupidest thing I’ve ever heard!”Is it really?We often react this way to out-of-the-box ideas that may actually be the path to innovation.Ideas that are outside of our comfort zone can be difficult to accept, especially if they seem ridiculous at first.So you’ve probably heard of the internet, right? 😉 At one point people…
Shut up. Listen. Repeat.
Being a good listener is underrated. Good listening is rare. So rare that being listened to feels so much like being loved, people can scarcely tell the difference.Most people are waiting for their turn to talk when they should be listening. Listening is not just about hearing what the other person is saying, it’s about understanding…
Simplicity 101
10 Laws of Simplicity (get the book) Reduce: The simplest way to achieve simplicity is through thoughtful reduction. Organize: Organization makes a system of many appear fewer. Time: Savings in time feel like simplicity. Learn: Knowledge makes everything simpler. Differences: Simplicity and complexity need each other. Context: What lies in the periphery of simplicity is definitely not peripheral. Emotion: More…
Ode to Old Posts
Did you know that 75% of blog views and 90% of blog leads come from old posts?¹ Look at your website analytics, do you see traffic going to older blog posts? When was the last time you reviewed these older posts? Older blog posts can be extremely valuable for a website. Not only do they help…
One powerful question
This morning I have just one question for you… If someone took control of your career or your business tomorrow, what’s the first thing they would change?I’m still pondering my answer. Hit comment below and tell me yours.
