ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
If you don’t know what to do
“If you don’t know what to do, you look around and see what everyone else is doing and don’t do that.” ~ Dan Kennedy, Magnetic MarketingIt’s a simple rule, but it can be hard to follow. We’re social creatures, and we want to fit in. We want to be like everyone else.But following the crowd is often…
The Difference
“Today the shortcut to more is to matter—not to be different, but to do something that creates difference. It isn’t the person with the best idea who wins; it’s the person who has the greatest understanding of what really matters to people.” ~ Bernadette Jiwa from the book Difference: The one-page method for reimagining your business…
How Ideas Spread
Ideas that spread, win. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin is the author of many books, my favorite of which is Purple Cow. We’ve all driven down highways passing cows. No one stops and says, hey…
