ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Treat all email responses like SMS text messages
Inbox ZERO?! Pffft! Mine is more like Inbox 8,675,309. If your inbox is constantly overflowing and you can’t seem to keep up with responding to emails, then the 5 sentence rule is for you! This personal policy dictates that all email responses — no matter the recipient or subject — will be five sentences or…
Feynman’s 7 “Tricks” for Evaluating Information
We are drowning in information. Most of that information is irrelevant. If only we could sort what matters from what doesn’t.The good news is, you can.In his FS.blog, Shane Parrish shares how to Find the Signal in the Noise. “A large part of wisdom is knowing what to ignore. A large part of expertise is knowing where…
People can’t remember more than 3 points from a speech
Well, this is alarming: People can’t remember more than 3 points from a speech. – kk.orgNow think about your last PowerPoint presentation. 😲Embrace the Power of Three.“No one will ever complain that you’ve made things too simple to understand.” ~ Ann Handley
The Essentialist’s Dilemma: Social Media vs. Google
92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro, via ahrefs) So then why do people spend so much time and effort on social media? For some, it may make sense. I just can’t help but come back to the core question of essentialism: Are you focusing your time, energy, and attention where it…
“What was I thinking?! Why did I agree to do this?!”
We’ve all been there. Dreading something or finding yourself in the middle of it asking yourself, WHY THE #$%^ DID I AGREE TO DO THIS?!Austin Kleon shared a question he learned that helps you avoid accepting invitations you’ll later regret — “Would I do it tomorrow?”NOT: Would I do it on some theoretical day in the future? This is the crucial question: Would…
Stop doing 10% of what you’re doing 😲
Here’s what I’m thinking about today:If you had to stop doing 10% of what you’re doing, what would be the first thing to go?This question can be a tough one to answer, but it’s important to think about. It really forces you to identify your least valuable activity.After all, we only have so much time…
Recalculating Route
What’s the most important thing in your life?What’s the next most important thing?What are you going to say no to so you can focus on those things?What will you say no (or yes) to in order to protect your personal happiness and peace?“The key isn’t to always do more, more, more, but sometimes to do…
365 more times
If you repeated what you did today 365 more times will you be where you want to be next year? If you are not focused on the right things, then no. Essentialism is not about how to get more things done; it’s about getting the right things done. It is a disciplined, systematic approach for determining…
Simplicity 101
10 Laws of Simplicity (get the book) Reduce: The simplest way to achieve simplicity is through thoughtful reduction. Organize: Organization makes a system of many appear fewer. Time: Savings in time feel like simplicity. Learn: Knowledge makes everything simpler. Differences: Simplicity and complexity need each other. Context: What lies in the periphery of simplicity is definitely not peripheral. Emotion: More…
Can you make my website smell like fresh baked cookies? 🍪
Sometimes we focus on details that don’t matter while other times these details can be a winning difference.When it comes to selling a house, it’s clear why making it smell like fresh baked cookies can have a positive impact. It makes potential buyers feel at home and may subconsciously influence a decision.But when it comes…
