ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Tsundoku — the stacks of books you’ve purchased but haven’t read
Do you have stacks of unread books on your shelves? If so, good for you! The word “tsundoku” is a Japanese term for the stacks of books that people own but haven’t read yet. The term originated in the late 19th century as a satirical jab at teachers who owned books but didn’t read them….
Anything You Want
The old rules of business no longer apply to you.You can make your own rules.You can have anything you want.ANYTHING YOU WANT: 40 lessons for a new kind of entrepreneur (first published in 2011 by Seth Godin’s Domino Project) is an inspiring manifesto by CD Baby founder Derek Sivers about living life, appreciating enough, and doing…
Pay Attention
Today’s message is direct from Jen Sincero on being a badass: “The majority of overwhelm, exhaustion, confusion and waking up in the middle of the night feeling like someone parked a Buick on your chest, is due to lack of focus on that which empowers you.When you learn to focus on the present moment, on the…
The Difference
“Today the shortcut to more is to matter—not to be different, but to do something that creates difference. It isn’t the person with the best idea who wins; it’s the person who has the greatest understanding of what really matters to people.” ~ Bernadette Jiwa from the book Difference: The one-page method for reimagining your business…
Is it Worth Doing?
Four questions can help you determine whether something is worth doing: What is the total time commitment? What is the opportunity cost? What’s the physical and emotional cost? Would I feel bad in a year if I didn’t do this? From The Long Game by Dorie Clark
My top three marketing books for authentically building your authority, audience, and business
I have a BFA and began my career as a designer pre-internet. I have never taken a traditional business course. And now I do more website design and marketing consulting than I do traditional graphic design. I really love to read and reading books has been crucial to my development as a designer, marketer, entrepreneur, and,…
