ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
When there are too many options, we tend to choose none
When there are too many options, we tend to choose none. Too many options can be overwhelming, and when we’re overwhelmed, we’re less likely to make a decision at all. This is the paradox of choice. Simplify your offer and your message. Less is almost always more. The less choice you give people, the easier…
How to easily find your 3 most important conversion rates
Conversion rates are one of the most important key performance indicators (KPI) in digital marketing. You may be spending money getting traffic, but is it converting to leads? To sales? Which activity is driving that and which isn’t? You may be creating tons of content, but is it getting traffic and engagement? Which posts are…
And the answer is…Sales
Why are you creating and promoting content? Let me answer that for you, it’s sales. It is always sales. Yes, leads convert to sales. That is part of it. But ultimately, the goal is sales. You don’t need a website, you need sales. You don’t need followers, you need sales. You don’t need subscribers, you…
