ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Small Business Marketing Self-Assessment: What Gets Measured Grows
Do you know how to measure your marketing efforts to see what is working vs what is not? You’ve heard it before. You need to measure what you want to grow. Whether you are just starting out or have been in the game for years, there is always room for improvement. The following blog post…
How to easily find your 3 most important conversion rates
Conversion rates are one of the most important key performance indicators (KPI) in digital marketing. You may be spending money getting traffic, but is it converting to leads? To sales? Which activity is driving that and which isn’t? You may be creating tons of content, but is it getting traffic and engagement? Which posts are…
How to define better content marketing goals that drive more sales
When you set better goals – goals you are truly motivated to hit, goals you have an emotional connection to — you will be better able to strategically plan content marketing activities that ultimately lead to the business growth you are after. Very often, these are oriented around sales numbers or the freedom that money…
No one really needs MORE content from you
No one really needs MORE content from you. What if I told you that Nobody really wants more information from you. Nobody wants your free plus shipping book. Nobody wants your free checklist. They don’t even really want your paid content. Whaaaaa? Really. They don’t really want information. What they want is the TRANSFORMATION it promises. They want…
How to Be a More Consistent Content Creator
We’re held back from achieving our potential, not by a lack of ideas, but by a lack of consistent execution.” ~ The 12 Week Year Most content creators struggle to be consistent. The intention is there but we are so busy with other things we often don’t have enough time or energy left over to…
What Does Success Look Like?
Defining Your Marketing Goals If we were to be celebrating your success 90-days from now, what would that look like? How many visits? How many leads? How many sales? I know, it’s a tough question, isn’t it? The thing is, you can’t reach a goal you haven’t set. So before your wheels start spinning at warp…
Crush Your Goals with the Urgent-Important Matrix
“What is important is seldom urgent and what is urgent is seldom important.”~ Dwight D. Eisenhower Use this matrix to sort your actions based on four possibilities: Urgent and important (tasks you will do immediately). Important, but not urgent (tasks you will schedule to do later). Urgent, but not important (tasks you will automate or…
