ORANGE STAR BLOG

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Persistent vs. Consistent

Consistent > (is greater than) persistent. Both have their place, but the problem with persistently pushing hard is that in the long run, you might not see any success — making it is easy to lose motivation over time. Whereas, the more you take consistent (imperfect) action, the more likely you will see results because it builds habits and…

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Try Risk

What it takes

Julia Cameron, author of The Artist’s Way says: “It is impossible to get better and look good at the same time. Give yourself permission to be a beginner. By being willing to be a bad artist, you have a chance to be an artist, and perhaps, over time, a very good one.” We can’t be a beginner…

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Do things because they matter

Traditional rewards and incentives aren’t always as effective as we think. Those if-then rewards often destroy creativity and motivation. Instead of continuing to do more of the wrong things or giving people sweeter carrots, we need to change our way.Scientists who’ve been studying motivation have given us a new approach built much more around intrinsic motivation. Around the desire to do…

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Is it Worth Doing?

Four questions can help you determine whether something is worth doing: What is the total time commitment? What is the opportunity cost? What’s the physical and emotional cost? Would I feel bad in a year if I didn’t do this? From The Long Game by Dorie Clark

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The curse of knowledge

The curse of knowledge

Have you ever been frustrated by the curse of knowledge? (Attention) The curse of knowledge is a cognitive bias that occurs when someone who knows more about a topic than others can’t understand why they don’t know it. It makes it hard to explain things in a way that makes sense for everyone, but there…

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A better way to schedule meetings

Have you heard of Zcal yet? It is a Calendly alternative that makes scheduling much more personal.Use it to create beautiful, personalized booking pages that make a great first impression.Say goodbye to cold, impersonal scheduling links. Personalize links instantly with your recipient’s name, email, and profile picture. Showcase yourself with a welcome video.Find a time that works for everyone in your group…

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How do you take your coffee?

One down, fifty-one to go!  Here’s a little Friday fun for you:Studies Show Coffee May Help You Live Longer. ☕️ 🙌 When we look at coffee and creativity, it’s important to remember that coffee is more than just a drink; for many of us, it’s a ritual, and ritual can be an essential part of encouraging…

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You just need to decide

What are the five big decisions on your desk right now?* Would others in your position have a different list?* How much of your day is spent learning what you need to know to make those decisions?* And can you make them all by Tuesday?* You don’t need more time. You just need to decide….

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Too old to start a business?

Think you’re too old to start a business? Research Says You’re Wrong. People who start businesses in their 40s, 50s, and even into their 60s typically succeed as well if not better than younger entrepreneurs. Are you thinking of starting something? Or maybe you’ve already started? You are my peeps — there is nothing more…

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