ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Small Business Marketing Self-Assessment: What Gets Measured Grows
Do you know how to measure your marketing efforts to see what is working vs what is not? You’ve heard it before. You need to measure what you want to grow. Whether you are just starting out or have been in the game for years, there is always room for improvement. The following blog post…
Capture, organize and access all your ideas with this one simple system
I bet you have lots of ideas. But do you know what they are? Or where to find them when you need them? Have you ever lost track of ideas or key information making it harder and take longer to do something? Or worse, prevented you from doing it at all? Yeah, me too. It’s a…
Remarkable Experiences: Marketing is More Than Content Creation
What do you think of when you hear the word “marketing?” Do you think about advertising? Creating and promoting content? Or, are you thinking about making connections with people? Helping them. Nurturing relationships. The fact is that marketing isn’t just creating and sharing content — it’s all about building meaningful relationships with people so that…
How to make your content marketing smarter, better, and easier
Lately, I’ve been thinking about the 80/20 rule. It’s been said as creators we should spend 80% effort creating vs. 20% consuming content. And according to Derek Halpern, we should be devoting 20% effort to creating new content vs. 80% promoting it. So, exactly how much new content is that? 🤪 My friend Wayne and…
4-3-21, Ready or not, here it comes
Welcome to the start of Q2. How did your Q1 go? Did you do some year-end planning and get a jump on things in Q1? Or did you spend Q1 reflecting and planning the year ahead? Maybe it blew by so fast you can’t even believe it is already April. Me? Oh, you know… there…
You may be tired of it, but is it new or interesting to your audience?
I recently joined a couple of groups that required me to introduce myself. The first intro occurred over zoom. I didn’t want to hog too much time, so I focused on my high-level accomplishments, what I am doing currently, what I am planning for the future, and why I joined the group. I briefly mentioned…
My top three marketing books for authentically building your authority, audience, and business
I have a BFA and began my career as a designer pre-internet. I have never taken a traditional business course. And now I do more website design and marketing consulting than I do traditional graphic design. I really love to read and reading books has been crucial to my development as a designer, marketer, entrepreneur, and,…
How to easily find your 3 most important conversion rates
Conversion rates are one of the most important key performance indicators (KPI) in digital marketing. You may be spending money getting traffic, but is it converting to leads? To sales? Which activity is driving that and which isn’t? You may be creating tons of content, but is it getting traffic and engagement? Which posts are…
How to define better content marketing goals that drive more sales
When you set better goals – goals you are truly motivated to hit, goals you have an emotional connection to — you will be better able to strategically plan content marketing activities that ultimately lead to the business growth you are after. Very often, these are oriented around sales numbers or the freedom that money…
Apple Notes Tips
When it comes to keeping track of things, the best tool for the job is the one you actually use. For those who use Apple Notes as a backup brain, these ideas will knock your socks off. 9 Must-know tips for using Apple Notes better
