ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Say More by Saying Less
In one sentence, tell me, who are you? In one sentence, tell me, what do you do? In one sentence, tell me, why does it matter? Mandatory brevity makes you really have to think about your answer, doesn’t it?
Fresh Squeezed 001: The Essentials
Welcome to the first issue of my Fresh Squeezed newsletter! Is it January yet?! If your inbox is anything like mine, it is likely filled with tips for making the most of what’s left of 2020 to finish strong. Q4 is my busiest time of year. In addition to all of the usual end-of-year things…
Millionaire Secrets: KIM DOYAL & JODI HERSH | From Failed Kickstarter To Over 40K/Month
In this lively interview with Jeff Lerner of EntreNation, we talked all about content marketing and content creation. More specifically, the importance of planning your content marketing calendar and your overall strategy.
There Are No Emergencies in Marketing
Most marketing fails as a result of failure to properly plan and execute consistently. True marketing emergencies are rare. There often is, however, a lack of planning, preparation, and perspective.
The Challenge of Turning Your Knowledge into Action
Success comes from the doing. Why, then, do we fail to implement what we learn especially when the ability to execute is 100% in our power?
No one really needs MORE content from you
No one really needs MORE content from you. What if I told you that Nobody really wants more information from you. Nobody wants your free plus shipping book. Nobody wants your free checklist. They don’t even really want your paid content. Whaaaaa? Really. They don’t really want information. What they want is the TRANSFORMATION it promises. They want…
I am the obstacle in the pathway of all human progress
I am the obstacle in the pathway of all human progress. Dunno about you, but I sure feel like that some days. I often describe my job as a designer as creating elegantly simple solutions to complex problems. And wow do I excel at seriously complicating the simplest of things. LOL 🤪 I worked with…
On Becoming a Consistent Content Creator
Yesterday I wrote and published a post on ContentCreatorsPanner.com — How to Become a More Consistent Content Creator. Oh, the irony…Until very recently, I had not really been a consistent content creator. My planner partner Kim and I laughed about it at first. Then I started thinking about why it was that I had not been…
How to Be a More Consistent Content Creator
We’re held back from achieving our potential, not by a lack of ideas, but by a lack of consistent execution.” ~ The 12 Week Year Most content creators struggle to be consistent. The intention is there but we are so busy with other things we often don’t have enough time or energy left over to…
You Don’t Need Permission
You don’t need permission. Find what makes you happy, what drives you, and do it. Every day. Follow wherever it leads you.
Sometimes you don’t know you’re on the right path until you are far enough along to look back. I never wanted to do anything other than make things and I never could have planned the trajectory that got me here. Looking back, of course it was right, it worked.
