ORANGE STAR BLOG

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Everyone is Creative — Make Magic

Everyone is creative, not just artists. It’s a myth that only highly intelligent people are creative. In fact, research shows that once you get beyond an I.Q. of about 120, intelligence and creativity are not at all related. This means we all have the potential to wield amazing creative power. Great work comes from a…

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Unsubscribe — a quick tip

Do you feel overwhelmed by the number of emails in your inbox? I sure do.Are you subscribed to too many newsletters and mailing lists? Yep, me too.Unsubscribing from these sources can be a huge relief.Here’s a quick tip:Open your email and do a search for the word “Unsubscribe.” This will show you every email in your inbox…

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Stop doing 10% of what you’re doing 😲

Here’s what I’m thinking about today:If you had to stop doing 10% of what you’re doing, what would be the first thing to go?This question can be a tough one to answer, but it’s important to think about. It really forces you to identify your least valuable activity.After all, we only have so much time…

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Recalculating Route

What’s the most important thing in your life?What’s the next most important thing?What are you going to say no to so you can focus on those things?What will you say no (or yes) to in order to protect your personal happiness and peace?“The key isn’t to always do more, more, more, but sometimes to do…

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Why am I doing this?

I didn’t send any Fresh Squeezed emails in the last two weeks. I had to weigh pushing myself to get it done against not doing it in favor of other deadlines and priorities.With each thing I do lately, I’ve been asking myself Why am I doing this?While these emails may on the surface seem unimportant, they actually are…

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If you have something important to say, use a visual

90% of information absorbed by the brain is visual.¹ We process visual info 60,000x faster than text.¹ Over time, we remember images better than words; and unlike text, the effect is magnified with each viewing. On Facebook, photos are shared more than status updates or links, and videos are shared more than photos. In an…

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Cut down on email search time with Gmail Tabs

Do you spend a lot of time searching for messages in Gmail? Do you get frustrated with the amount of time it takes to find what you’re looking for? If so, I have something for you and it’s free:Gmail Tabs for Chrome.Cut down on email search time. Gmail Tabs places your most frequently used Gmail labels…

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365 more times

If you repeated what you did today 365 more times will you be where you want to be next year? If you are not focused on the right things, then no. Essentialism is not about how to get more things done; it’s about getting the right things done. It is a disciplined, systematic approach for determining…

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