ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Social Media Marketing: Are You Ready to Quit?
You’re not alone if you feel like you’ve been putting a lot of effort into social media marketing with little to show for it. In fact, you may be wondering if social media is the best way to reach your customers or attract new ones.I do have friends and colleagues organically generating traffic and email…
One powerful question
This morning I have just one question for you… If someone took control of your career or your business tomorrow, what’s the first thing they would change?I’m still pondering my answer. Hit comment below and tell me yours.
The 5-Second Rule
If someone lands on your website and doesn’t immediately understand what you do, who it’s for, and why it matters, they will leave. In order to keep visitors on your site or reading your content, you need to make sure that the first 5 seconds are clear and concise. This 5-second rule can be applied…
Who cares?
Putting the right stuff in front of the wrong people or the wrong stuff in front of the right people is one of the common marketing mistakes made.Your mission, if you choose to accept it, is to figure out who does care, why, and then how to reach them.Ideas that spread, win.
If you don’t know what to do
“If you don’t know what to do, you look around and see what everyone else is doing and don’t do that.” ~ Dan Kennedy, Magnetic MarketingIt’s a simple rule, but it can be hard to follow. We’re social creatures, and we want to fit in. We want to be like everyone else.But following the crowd is often…
The intersection of Hard Work and Inspiration
“Out of about 300 songs John & I wrote together, we never had a dry session. We’d always come in and we never went away from the session going, (sigh) couldn’t get it today. We always finished a song. Which is pretty remarkable.” – Paul McCartneyAuthor Steven Pressfield calls this the intersection of Hard Work and Inspiration. “Diligence produces…
Perfectly present
It isn’t about being perfect. It is about being present.So often we get caught up in the idea of doing things perfectly that we never take any action at all. We overthink things, and as a result, nothing ever gets done.You need to show up and do the work, even if it isn’t perfect. Consistent…
If the competition is doing it, it must be successful, right?
Small businesses have a tough time when it comes to marketing.It’s easy to get caught up in what your competition is doing. After all, if they’re doing it, it must be successful, right? Wrong.Just because your competition is doing something doesn’t mean it’s successful. In fact, copying your competition can often lead to disaster for…
Essential questions entrepreneurs should ask themselves
Humans are really good at asking questions and looking for answers.The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022). Why, then, do we as entrepreneurs struggle to ask ourselves these essential questions? What are we doing? (What are…
Things don’t have to be hard to be valuable
It does not have to be hard (unless you say it does). You can like what you do and have fun doing it.Seems stunningly obvious when you see it in print, but how often do we make things harder than they need to be?I strive to provide elegantly simple solutions to complex problems… Yet sometimes…
