ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
The Story Behind the Orange Star Name
Yesterday I shared some tips for naming a business, product, or service. Several replied asking what inspired my business name Orange Star Design, so here’s my story. In 1993 I incorporated my business as Jodi E. Hersh Graphic Design & Photography, Inc. Catchy, ey? 🤪 Needless to say, it was unique, relevant, and no one…
What’s in a name?
Maybe you Can’t Kill the Rooster but you can kill your business/book/product/service with a lousy name. When it comes to naming a business or product, following a few simple tips can make all the difference. Here are a few things to keep in mind: Keep it simple. The simpler the name, the easier it is to…
Give Away Your Knowledge
People are not really looking for information (like this post), but they ARE looking for a solution to their problem.Giving away your knowledge is not only a great way to help others, but it is also a great way to build your own brand and business. When you show people that you know what you…
Remembering what you learn
There is a concept known as The Learning Pyramid and apparently learners retain approximately: 90% of what they learn when they teach someone else/use immediately. 75% of what they learn when they practice what they learned. 50% of what they learn when engaged in a group discussion. 30% of what they learn when they see a demonstration….
How to make the Smartist decisions
I sometimes have trouble making what feel like big decisions. Perhaps it is the Libra in me constantly weighing my options. Unchecked, it can be quite an obstacle. At its worst, it becomes analysis paralysis. Decision-making is a critical part of our daily lives both as individuals and entrepreneurs, and we’re making a staggering estimated 35,000 decisions every single…
Celebrate 🎉 the wins
I had a pretty good week. How about you? The last couple of years hasn’t given us much to celebrate. So let’s each celebrate one thing that happened this week that went well. Me? I signed a new client — a referral from another client who was referred by yet another. 😊 OK, now it’s…
Why is this so hard? What if this could be easy?
“Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier path.” ~ Greg McKeown, EffortlessMcKeown says “When the essentials become too hard to handle, you can either give up on them or…
Measure output not outcomes
Are you actually doing the work that will lead to the desired outcomes?If you are, the results will come.By focusing your weekly goals on your outputs (lead indicators), which are 100% in your control — you are more likely to improve your results (lag indicators) — which are not 100% in your control).“We’re held back…
The power of reciprocation: how being generous pays off
Reciprocation is the strong desire most people feel to “pay back” what has been given to them. If someone benefits us, we like to benefit them in return. When you are giving of your time, energy and resources to help others, they’re more likely to reciprocate and be interested when you make an offer. When…
When there are too many options, we tend to choose none
When there are too many options, we tend to choose none. Too many options can be overwhelming, and when we’re overwhelmed, we’re less likely to make a decision at all. This is the paradox of choice. Simplify your offer and your message. Less is almost always more. The less choice you give people, the easier…
