ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
What do Dewey the Cat and The Monuments Men have in common?
I am pleased to announce the launch of a newly designed website for bestselling author Bret Witter. Bret is a professional co-author. He has written six New York Times bestsellers including the Dewey the Cat books and the Hollywood blockbuster The Monuments Men. His books have sold more than 2.5 million copies worldwide and spent more…
73% of online adults now use social networking
The Pew Research Center’s Internet Project has just released a new report on social networking site usage and adoption. Read the full report here. While Facebook is still the dominant platform, people of all ages are diversifying onto other platforms. But, contrary to an erroneous viral rumor that spread recently, they are not leaving Facebook….
Come to the Orange side, we have cookies
New brochure design for The Cookie Studio Voted Best Cookies in Atlanta (The Atlanta Journal-Constitution), Best Cookie in Atlanta (Creative Loafing) and Best Oatmeal Raisin Cookie (Atlanta Magazine), The Cookie Studio, well, they make damn good cookies! I worked with owner Barbara O’neill to create a brochure to promote client and corporate gifts as well…
New Corporate Identity Design: Kelly Scibona, Architect
Designer of the Southern Living Idea House (2005), Kelly is a detail-oriented and talented residential architect. I worked with her to design this logo, business card and title block for her architectural drawings that reflect the character of her business while projecting a professional image to potential clients and contractors. See some of her work…
Seminar: Websites, Email Marketing, Social Media – it’s all part of your business
Join Jodi Hersh and Nick Villaume for a look at how it all works and what it can do for your business when done well. Understanding a little bit about how these technologies work together will make you a better marketer and also a better shopper for web service providers. Also learn important tips on…
Custom Apparel Design
My clients are often looking for unique ways of spreading their brand awareness without breaking the bank. As most everyone is already aware, your logo and message can be printed or embroidered on everything from polo shirts, t-shirts and jackets to coffee mugs, keychains and zippers and most anything else you can think of. Been…
Targeted Landing Pages
Ok, you built it and they have come. Now what? You have less than two seconds to interest a visitor and get them to do whatever you want them to do (click for more information, sign up for e-mail notices, purchase a product, etc.). A landing page is a web page created for the specific…
Don’t Try This at Home (by Kate Siegel, Oz Creative Index 2010)
I was recently asked by writer Kate Siegel to contribute my thoughts on DIY vs. Professional logo design for her article in the 2010 Oz Creative Index. Kate wrote an excellent article on the subject — definitely worth a read. The Creative Index is Oz Magazine’s most popular issue annually, so pick one up quickly…
Think BIGger – large format graphics
If a picture is worth a thousand words, how much is a really really really gianormous picture worth? Printing technology has evolved to where we can print on pretty much any material, at any size, for any application. Seriously. If you can think it, it can likely be done. Reality is such that people do…
Radio Orange, Vol. 1
Over the years, I’ve worked with numerous recording artists — designing CDs, DVDs, logos, shirts, hats, stickers, posters, programs, collector edition tickets, hats, drum decals, stencils… you name it. What started as a personal passion became a rewarding part of my professional career. I’m frequently asked how I got into music-related design work — I…
