ORANGE STAR BLOG

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

Something went wrong. Please check your entries and try again.

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

Something went wrong. Please check your entries and try again.

Instagram Tips for Building Brands

Wondering whether you not you should use Instagram as a business? If your audience is using it, of course! Instagram is a growing channel that enables you to grow and humanize your brand, showcase your product/service, company culture, delight customers, and generate new business. With over 400 million users and over 80 million posts per day, it has become a viable tool in social media marketing…

Read More...
American Technology Integrators logo design

New logo design for American Technology Integrators (ATI)

Orange Star Design is pleased to present the new logo designed for Atlanta’s American Technology Integrators (ATI). After many successful years in business, ATI wanted to redesign their logo to reflect their status as a leader in their industry. The new logo was designed to convey high-end technology, strength and security for use online and in print. In addition to…

Read More...
repurpose content

Repurpose content to accomplish more by doing less

It takes much less effort to repurpose content in different formats than to create new content. Content creation can be very time consuming. As a smartist, I strive to be efficient and find as many ways as possible to repurpose content I have created, be it for myself or a client. My client IRC Wealth recently held…

Read More...
as seen on today.com

Included in article on Today.com

Today.com contributor Linda Carroll included me in her article on published Sept. 11, 2014: To sleep, perchance to study: New research shows how brain learns while dozing Wouldn’t it be nice if we could get a full eight hours of restful sleep but still have our brains working for us? Scientists now say that may…

Read More...
art as worship

Featured on Art as Worship

I was interviewed by Vanessa Lowery about how, as an artist, I use inspiration and creativity as an expression of spirituality: Ideas Come When My Mind is Free to Wander   “I feel most “in the zone” when I’m creating — like I am my most authentic self in that moment. That’s really all I…

Read More...
Bret Witter website design

What do Dewey the Cat and The Monuments Men have in common?

I am pleased to announce the launch of a newly designed website for bestselling author Bret Witter. Bret is a professional co-author. He has written six New York Times bestsellers including the Dewey the Cat books and the Hollywood blockbuster The Monuments Men.  His books have sold more than 2.5 million copies worldwide and spent more…

Read More...
social networking

73% of online adults now use social networking

The Pew Research Center’s Internet Project has just released a new report on social networking site usage and adoption. Read the full report here. While Facebook is still the dominant platform, people of all ages are diversifying onto other platforms. But, contrary to an erroneous viral rumor that spread recently, they are not leaving Facebook….

Read More...