FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Sometimes we focus on details that don’t matter while other times these details can be a winning difference.
When it comes to selling a house, it’s clear why making it smell like fresh baked cookies can have a positive impact. It makes potential buyers feel at home and may subconsciously influence a decision.
But when it comes to a website for professional B2B services?
People often ask to add things to their websites that will likely have zero impact on their objective goals. Things that may even have the opposite effect.
Consider that users are often put off by too much information. When it comes to your website, focus on subtracting the unnecessary details and making it as user-friendly as possible.
Now, about those cookies…🍪
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