ORANGE STAR BLOG

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Now what? How do we buy from you?

It’s no secret that creating a process for converting leads into customers is one of the most important things you can do for your business.But what’s often overlooked is how important it is to make that process clear and easy to follow.One common reason that leads don’t convert into customers is that they are unsure…

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Wait, before you go…

Did you know that over 70% of visitors who abandon your website will never return? 😲If people are leaving your website without taking any action, that means you’re wasting practically all of your marketing efforts.Considering that existing customers and email subscribers are 16x more likely to make a purchase than a regular website visitor, it’s…

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5-Second Rule

The 5-Second Rule

If someone lands on your website and doesn’t immediately understand what you do, who it’s for, and why it matters, they will leave. In order to keep visitors on your site or reading your content, you need to make sure that the first 5 seconds are clear and concise. This 5-second rule can be applied…

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Don’t make me think — what should I do next?!

Don’t make me think. It’s a philosophy that good UX designers live by, and it should be your business’s mantra as well.If someone discovers you, whether via referral, social media, speaking, or search engine results, how easy is it for them to determine their next step?Is there clear messaging about what you do and for…

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EXPERT PROFILES ATLANTA INTERVIEW (hosted by Neil Howe)

Expert Profiles Atlanta Interview: Building the right systems for your business

Listen to “Jodi Hersh – Atlanta Web Designer and Graphic Artist On Building The Right Systems For Your Business” on Spreaker. Listen in iTunes | Youtube | iHeartRadio | Stitcher Atlanta Expert Profiles host Neil Howe interviewed me about building the right systems for your small business. You don’t need a website. You need a…

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