ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
E-A-T your way to the top in your field: Expertise, Authoritativeness, and Trustworthiness
Have you ever come across an article or website and thought to yourself, 🤔 I’m not sure if I trust this? Who is this person? Why should I believe anything she has to say? It’s never been easier to publish content and share your voice and knowledge with the world. 🎉 It’s also never been…
The curse of knowledge
Have you ever been frustrated by the curse of knowledge? (Attention) The curse of knowledge is a cognitive bias that occurs when someone who knows more about a topic than others can’t understand why they don’t know it. It makes it hard to explain things in a way that makes sense for everyone, but there…
Autonomy, Mastery, and Purpose
Traditional rewards and incentives aren’t always as effective as we think. Those if-then rewards often destroy creativity and motivation. Instead of continuing to do more of the wrong things or giving people sweeter carrots, we need to change our way.Scientists who’ve been studying motivation have given us a new approach built much more around intrinsic motivation. Around the…
Superpowers, 80,000 Ideas, and How to Turn Overwhelm on its Head
In a recent interview with Krista Martin for Six Figure Impact® LIVE, Krista noted that one of my secret weapons is my ability to come up with at least 80,000 ideas for each of my clients. I loved that. Some might find that overwhelming, but if you listen in to the interview, you’ll hear how…
How Ideas Spread
Ideas that spread, win. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin is the author of many books, my favorite of which is Purple Cow. We’ve all driven down highways passing cows. No one stops and says, hey…
Storytelling in Business
Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning. “If history were taught in the form of stories, it would never be forgotten.” ― Rudyard Kipling, The Collected Works Humans have been communicating through stories since the dawn of, well, humans. From cave…
New logo design for American Technology Integrators (ATI)
Orange Star Design is pleased to present the new logo designed for Atlanta’s American Technology Integrators (ATI). After many successful years in business, ATI wanted to redesign their logo to reflect their status as a leader in their industry. The new logo was designed to convey high-end technology, strength and security for use online and in print. In addition to…
New Corporate Identity Design: Kelly Scibona, Architect
Designer of the Southern Living Idea House (2005), Kelly is a detail-oriented and talented residential architect. I worked with her to design this logo, business card and title block for her architectural drawings that reflect the character of her business while projecting a professional image to potential clients and contractors. See some of her work…
Custom Apparel Design
My clients are often looking for unique ways of spreading their brand awareness without breaking the bank. As most everyone is already aware, your logo and message can be printed or embroidered on everything from polo shirts, t-shirts and jackets to coffee mugs, keychains and zippers and most anything else you can think of. Been…
Don’t Try This at Home (by Kate Siegel, Oz Creative Index 2010)
I was recently asked by writer Kate Siegel to contribute my thoughts on DIY vs. Professional logo design for her article in the 2010 Oz Creative Index. Kate wrote an excellent article on the subject — definitely worth a read. The Creative Index is Oz Magazine’s most popular issue annually, so pick one up quickly…
