FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
“Who you are, what you think, feel, and do, what you love—is the sum of what you focus on.” I’m currently reading Deep Work by Cal Newport and have been thinking a lot about this.…
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Brevity is being concise and exact with your words. Clarity means your words are coherent and intelligible. In a showdown, clarity wins every time. In a world where people are short on time and long on…
Read MoreThe best thing that can happen, if you care about learning and unleashing potential, is for you to get confused.“Confusion is indicative of the fact that you are having an experience that’s different than what…
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How to win friends and influence people: Listen more. Talk less. Being genuinely interested in others makes you more interesting. Make people feel important or understood, and they will want more. Hell, it worked for…
Read MoreYou may spend the majority of your day with Gmail open in a browser tab, but have you ever really examined under the hood? Make Gmail more effective than ever with a dozen of Gmail’s…
Read MoreDid you know that when we are happy and positive, intelligence rises, energy rises and creativity rises? Or that the brain at positive performs better than negative, neutral or stressed? In this fast-moving and very…
Read MoreConsistent > (is greater than) persistent. Both have their place, but the problem with persistently pushing hard is that in the long run, you might not see any success — making it is easy to lose motivation over…
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Julia Cameron, author of The Artist’s Way says: “It is impossible to get better and look good at the same time. Give yourself permission to be a beginner. By being willing to be a bad artist, you…
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Traditional rewards and incentives aren’t always as effective as we think. Those if-then rewards often destroy creativity and motivation. Instead of continuing to do more of the wrong things or giving people sweeter carrots, we need to…
Read MoreFour questions can help you determine whether something is worth doing: What is the total time commitment? What is the opportunity cost? What’s the physical and emotional cost? Would I feel bad in a year…
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