FRESH SQUEEZED newsletter

FROM THE DESK OF JODI HERSH

Essential ideas about branding, marketing and growing a small business

Weekday emails to help exceptional people like YOU bring your visions to life.

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You are what you focus on

“Who you are, what you think, feel, and do, what you love—is the sum of what you focus on.”

I’m currently reading Deep Work by Cal Newport and have been thinking a lot about this.

“…We tend to place a lot of emphasis on our circumstances, assuming that what happens to us (or fails to happen) determines how we feel…But research shows us that our brains instead construct our worldview based on what we pay attention to.”

In Steal Like an Artist: 10 Things Nobody Told You About Being Creative, Austin Kleon says “You are, in fact, a mashup of what you choose to let into your life.”

We all know to eat clean and healthy for obvious reasons… but what about the information and entertainment we consume?

Clarity about what matters provides clarity about what does not.

Yolo (you only live once).

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Essential ideas about branding, marketing and growing a small business.

Weekday emails to help exceptional people like YOU bring your visions to life.

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