FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
This morning I have just one question for you… If someone took control of your career or your business tomorrow, what’s the first thing they would change?I’m still pondering my answer. Hit comment below and…
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If someone lands on your website and doesn’t immediately understand what you do, who it’s for, and why it matters, they will leave. In order to keep visitors on your site or reading your content,…
Read MorePutting the right stuff in front of the wrong people or the wrong stuff in front of the right people is one of the common marketing mistakes made.Your mission, if you choose to accept it,…
Read More“If you don’t know what to do, you look around and see what everyone else is doing and don’t do that.” ~ Dan Kennedy, Magnetic MarketingIt’s a simple rule, but it can be hard to follow. We’re…
Read More“Out of about 300 songs John & I wrote together, we never had a dry session. We’d always come in and we never went away from the session going, (sigh) couldn’t get it today. We always…
Read MoreIt isn’t about being perfect. It is about being present.So often we get caught up in the idea of doing things perfectly that we never take any action at all. We overthink things, and as…
Read MoreSmall businesses have a tough time when it comes to marketing.It’s easy to get caught up in what your competition is doing. After all, if they’re doing it, it must be successful, right? Wrong.Just because…
Read MoreHumans are really good at asking questions and looking for answers.The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet…
Read MoreIt does not have to be hard (unless you say it does). You can like what you do and have fun doing it.Seems stunningly obvious when you see it in print, but how often do…
Read MoreMost of us don’t converse very well. We listen with the intent to reply, not to understand. A great conversation requires a balance between talking and listening. This balance is important because bad communication leads…
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