FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Most of us don’t converse very well. We listen with the intent to reply, not to understand. A great conversation requires a balance between talking and listening. This balance is important because bad communication leads…
Buyers spend hours gathering information and comparing their options before they make a purchase. According to Forrester, on average a person consumes 11.4 pieces of content before making a purchase decision.Now, this doesn’t mean go…
Many people focus on social media as a way to generate more leads and sales, but the truth is, Organic and Paid Search together dominate website traffic by a wide margin for nearly every industry.…
One of the things I love about being an entrepreneur is that there are so many ways to measure success. Revenue is not the only way to keep score. Profit can also be measured in…
Faced with a multitude of competing demands, it can be easy to work on the wrong things.There are times I have felt I am the poster child for this. I have too many ideas and…
All new ideas are just a combination of preexisting ideas.So where do you find these preexisting ideas?Everywhere! Inspiration is all around us, we just need to be open to it. Appropriate and recombine — Steal Like…
If you want to create a successful product (or service), you need to focus on solving real problems. Too often, businesses try to add in fancy features that don’t really serve a purpose.Steve Jobs famously…
It’s a common misconception that successful people are more disciplined or have more willpower than the average person. The truth is, they don’t — they build systems to make hard things easier to do.Winging it may…
Don’t make me think. It’s a philosophy that good UX designers live by, and it should be your business’s mantra as well.If someone discovers you, whether via referral, social media, speaking, or search engine results,…
Yesterday I shared some tips for naming a business, product, or service. Several replied asking what inspired my business name Orange Star Design, so here’s my story. In 1993 I incorporated my business as Jodi…
