FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Maybe you Can’t Kill the Rooster but you can kill your business/book/product/service with a lousy name. When it comes to naming a business or product, following a few simple tips can make all the difference. Here…
People are not really looking for information (like this post), but they ARE looking for a solution to their problem.Giving away your knowledge is not only a great way to help others, but it is…
There is a concept known as The Learning Pyramid and apparently learners retain approximately: 90% of what they learn when they teach someone else/use immediately. 75% of what they learn when they practice what they learned. 50%…
I sometimes have trouble making what feel like big decisions. Perhaps it is the Libra in me constantly weighing my options. Unchecked, it can be quite an obstacle. At its worst, it becomes analysis paralysis. Decision-making is…
I had a pretty good week. How about you? The last couple of years hasn’t given us much to celebrate. So let’s each celebrate one thing that happened this week that went well. Me? I…
“Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier…
Are you actually doing the work that will lead to the desired outcomes?If you are, the results will come.By focusing your weekly goals on your outputs (lead indicators), which are 100% in your control —…
Reciprocation is the strong desire most people feel to “pay back” what has been given to them. If someone benefits us, we like to benefit them in return. When you are giving of your time,…
When there are too many options, we tend to choose none. Too many options can be overwhelming, and when we’re overwhelmed, we’re less likely to make a decision at all. This is the paradox of…
Self-proclaimed “information addict,” author, filmmaker, grammy, oscar-nominee and founding member of The Talking Heads David Byrne takes the WIRED Autocomplete Interview and answers the internet’s most searched questions about himself. Learning about other creators is…
