FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Sales and marketing are important, but they’re not everything. Branding is what creates customers for life.
Branding is more than just a logo or a jingle. It’s the feeling you get when you interact with a company. It’s the experience you have, not just the product you buy.
It’s how you feel in the moment you interact with the product, service, or business. If you’re happy and satisfied, then the brand is successful.
Gary Vaynerchuk says The world’s greatest companies don’t just sell products. They create an experience. They brand.
Business is a long-term relationship, not a single transaction.
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