Essential ideas about branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to receive Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Fresh Squeezed 002: Inspiration
Rumor has it that I get all my ideas from other people. It’s true.
To keep your tank filled, surround yourself with interesting, positive, smart, inspiring people. Similarly, if you consume and surround yourself with good art, music, fiction, prose, or film, etc., I can’t imagine you’d ever run out of ideas.
It’s important to stay inspired. My job requires me to be creative on demand. With each new client project, I worry “What if I don’t have any good ideas? They are paying me to come up with something great. I have a DEADLINE.”
Most of us feel like we should be completely original and not derivative, yet everything throughout art history is derivative. What you read, see, hear and absorb becomes part of you. Mix all of that in a blender, along with your individual skills, sensibilities and life experience, and what comes out will be original. No two people will end up with the same result.
At this most hectic and stressful time of year for many, in a year as bizarre as this one, I encourage you to take some time to recharge and refill your tank.
It is not hard — often a day of downtime is all it takes. I might read, or take a walk with my dogs to decompress. Quiet, empty headspace gets things flowing again. My ideas usually come while driving or walking, probably because I turn off the music and the phone to disconnect, leaving my mind free to wander.
This week in the US we will be celebrating a socially distant Thanksgiving. Rather than focusing on what we are missing, let’s be grateful for the time to reinvigorate, reawaken and reanimate.
With love and dog hair,
This is an original blackout poem I created. Signed, limited edition prints are available.
12 incredibly useful Gmail settings you didn’t know about
Make Gmail more effective than ever with these advanced settings.
// Related //
- The 6 most useful Gmail settings you may have overlooked
- These 10 super-useful Gmail add-ons will change how you work
Double Things That Triple Results
“The time, effort, and resources you put into your work do not all generate the same level of returns — the doubling of some will drive larger results than the doubling of others.”
What can you double that might generate triple the results?
Say more by saying less
In a world where people are short on time and long on options, she who communicates clearly, wins.
CONTENT CREATORS PLANNER
Introducing the FIrst EVER, Content Marketing Accelerator!
Join Kim Doyal and me LIVE for two days to plan your content strategy for the first 90-days of 2021! No more struggling to figure out what content to create to convert leads, drive sales, and build a list of true fans!
Whenever you decide to take action, there are several ways I can help:
THE SMARTIST WAY
Get on the waitlist for my course
An essentialist approach to branding and marketing for small business
ORANGE STAR DESIGN
Grow your business with smart creative designed to get results
Beautiful Brands – Websites that Sell – Powerful Marketing
CONTENT CREATORS PLANNER
Create a content strategy that generates traffic, leads, and sales.