FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Have you ever been frustrated by the curse of knowledge? (Attention)
The curse of knowledge is a cognitive bias that occurs when someone who knows more about a topic than others can’t understand why they don’t know it. It makes it hard to explain things in a way that makes sense for everyone, but there are some tricks you can use to make sure your explanations are clear and easy to follow. (Interest)
Be explicit about the stuff that seems too obvious to mention! You might be tempted to assume people already know what you’re talking about, but this could lead them down the wrong path or leave them confused. Make sure they have all the information they need before moving on. And if something doesn’t seem like it needs an explanation, you might need to explain it anyway so they don’t feel left out. (Desire)
The next time you find yourself in a situation where people don’t know what you’re talking about, try to remember the curse of knowledge and use these tips to avoid confusion! (Action)
This is an example of the oldest marketing framework in the world in use: Attention, Interest, Desire, Action (AIDA). One of the many templates included with my favorite writing tool Jasper.ai.
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