FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Holy shit, it’s Elvis, I mean August. I can’t believe half the year is over.
How are you doing? You holding up OK? Back in June, I was thinking maybe I’d take a little break from Fresh Squeezed for July, but then I thought, Nah, I can do it, and well… I shoulda listened to that little voice. It’s like July was a black hole time vortex. But oh well. No harm done. And here we are on the other side.
Mid-year is a great time to stop and take a breather and reflect on the last 6 months. What worked? What didn’t? Am I on track? Which track? Where is the track? Am I off the rails?
I’ve shared various lists of reflection questions before, like this year-end review, and this one. Wow, I ask a lot of questions, don’t I? (see what I did there? 🤪) And then there is this monster: Small Business Marketing Self-Assessment I wrote for my other business ContentCreatorsPlanner.com.
Speaking of Content Creators Planner… we are running a huge 50% off sale right now — go get yourself some planners and save big at ContentCreatorsPlanner.com!
OK, back to the reflecting questions… These are the ones I’m asking myself right now (without judgment, of course!):
- What were my goals at the beginning of the year?
- How am I doing toward them?
- Do these still feel like the right goals or have things changed?
- What is working for me? What isn’t?
- Where would I like to recommit my focus?
- What excites me for the second half?
Asking and answering the right questions can be very powerful when it comes to making positive change. I encourage you to take some time to determine what commitments and course corrections you wish to make and then take inspired action.
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