Now what? How do we buy from you?

It’s no secret that creating a process for converting leads into customers is one of the most important things you can do for your business.

But what’s often overlooked is how important it is to make that process clear and easy to follow.

One common reason that leads don’t convert into customers is that they are unsure of what to do next.

Getting them to your website is half the battle — yay you 🎉 for getting them there — but if your potential customers don’t know what the next step is, they’re likely to get frustrated and give up.

Having a clear, step-by-step guide that outlines the process of doing business with you is essential. This can be something as simple as a list of instructions or a more elaborate multi-step process including visuals. Whichever route you choose, just be sure to make it easy to understand and follow.