ORANGE STAR BLOG

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Marketing 911

Do you ever feel like a professional fire-putter-outer? 🔥🚒👩‍🚒  I often do.My friends, there are no emergencies in marketing. There often is, however, a lack of planning, preparation, and perspective.Seth Godin says, “Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.”Without a plan,…

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Content Planning for Q2

4-3-21, Ready or not, here it comes

Welcome to the start of Q2. How did your Q1 go?  Did you do some year-end planning and get a jump on things in Q1? Or did you spend Q1 reflecting and planning the year ahead?  Maybe it blew by so fast you can’t even believe it is already April. Me? Oh, you know… there…

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Why are you creating content?

Are you committing random acts of content?

It happens. You’re on a deadline or have a jolt of inspiration and you click publish and share. And then weeks go by. Sometimes months. And then it happens again. You might have a million ideas for content but if not directly related to a path that leads to sales,  why do it? There are only…

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