ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
The curse of knowledge
Have you ever been frustrated by the curse of knowledge? (Attention) The curse of knowledge is a cognitive bias that occurs when someone who knows more about a topic than others can’t understand why they don’t know it. It makes it hard to explain things in a way that makes sense for everyone, but there…
How do you take your coffee?
One down, fifty-one to go! Here’s a little Friday fun for you:Studies Show Coffee May Help You Live Longer. ☕️ 🙌 When we look at coffee and creativity, it’s important to remember that coffee is more than just a drink; for many of us, it’s a ritual, and ritual can be an essential part of encouraging…
You just need to decide
What are the five big decisions on your desk right now?* Would others in your position have a different list?* How much of your day is spent learning what you need to know to make those decisions?* And can you make them all by Tuesday?* You don’t need more time. You just need to decide….
Too old to start a business?
Think you’re too old to start a business? Research Says You’re Wrong. People who start businesses in their 40s, 50s, and even into their 60s typically succeed as well if not better than younger entrepreneurs. Are you thinking of starting something? Or maybe you’ve already started? You are my peeps — there is nothing more…
Are you actually doing the work?
Now that you’ve answered, or at least pondered Your Year in Review Essential Questions, I have one more for you: How will you hold yourself accountable? It’s really hard to stay on track when life throws huge flaming obstacles at you. Things will happen that are beyond your control, and you will inevitably create your…
What can you choose right now to make 2022 the best yet?
Today’s question is: What can you choose right now to make 2022 the best yet? It is a variation of one of my favorites: “what can you do today that will make a difference a year from now?” Here is my answer: Rather than add more things to my to-do list this time of year,…
What excites you for the year ahead?
Happy hump day 🙂Today’s question is:What excites you for the year ahead? And as promised, here is my answer: I’m inspired and excited about rebooting my Fresh Squeezed emails and finally launching my Smartist Way™ course. It’s been a ricidulously LONG time coming. Launching Optimists Attract – An e-commerce brand of goods and apparel to express your…
Recommit your focus
Today let’s ask ourselves: Where would you like to recommit your focus? My answer: On the things that fuel me. On further reducing my exchange of time for money. On getting even more focused on which clients and projects I accept. On my own projects and art. Your turn! Reply in the comments below and…
Essential Questions and Restarting my email Newsletter
2021 marked my 28th year in business. It was also one of my hardest on a personal level. My family needed me. I was pulled in a lot of directions and found myself having to make some tough choices and reprioritize things. Lots of things. I can think of no higher priority, though, than being…
How do you make them feel?
The best marketing is not about what you say, but how you make people feel. What if you were able to make people feel good, safe, reassured, inspired? What if you made someone feel really special? What would happen then? Well I’ll tell you… They will want to buy your products, invest in what you’re…
