ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Improve your sales by leveraging the 5 major motivators of human behavior
Have you ever wondered why people buy some things and not others? Or why some people are able to sell ice to Eskimos? It’s not because they have better products or services — it’s because they know how to leverage human behavior. People buy with emotions first and then justify with logic afterward. If your…
The curse of knowledge
Have you ever been frustrated by the curse of knowledge? (Attention) The curse of knowledge is a cognitive bias that occurs when someone who knows more about a topic than others can’t understand why they don’t know it. It makes it hard to explain things in a way that makes sense for everyone, but there…
