ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
The Essentialist’s Dilemma: Social Media vs. Google
92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro, via ahrefs) So then why do people spend so much time and effort on social media? For some, it may make sense. I just can’t help but come back to the core question of essentialism: Are you focusing your time, energy, and attention where it…
Social Media Marketing: Are You Ready to Quit?
You’re not alone if you feel like you’ve been putting a lot of effort into social media marketing with little to show for it. In fact, you may be wondering if social media is the best way to reach your customers or attract new ones.I do have friends and colleagues organically generating traffic and email…
SEO drives more traffic than organic social media
Many people focus on social media as a way to generate more leads and sales, but the truth is, Organic and Paid Search together dominate website traffic by a wide margin for nearly every industry. In terms of revenue results, Organic Search is also the largest channel.A recent BrightEdge study revealed that: Organic Search remains the dominant…
Livestream with Lee Jackson and Kim Doyal about the Content Creators Planner
Introduction to the Content Creators Planner with Kim and Jodi You can also follow our journey on the Content Creators Facebook Page.
The behind-the-scenes story of creating the Content Creators Planner
Four weeks left in the year. Can you believe it? When I look back on the goals I had created for the last few months of the year it looks like I will hit maybe 50% of them. I’m not being too hard on myself, though, because in that time I’ve accomplished a lot and…
Instagram Tips for Building Brands
Wondering whether you not you should use Instagram as a business? If your audience is using it, of course! Instagram is a growing channel that enables you to grow and humanize your brand, showcase your product/service, company culture, delight customers, and generate new business. With over 400 million users and over 80 million posts per day, it has become a viable tool in social media marketing…
73% of online adults now use social networking
The Pew Research Center’s Internet Project has just released a new report on social networking site usage and adoption. Read the full report here. While Facebook is still the dominant platform, people of all ages are diversifying onto other platforms. But, contrary to an erroneous viral rumor that spread recently, they are not leaving Facebook….
Seminar: Websites, Email Marketing, Social Media – it’s all part of your business
Join Jodi Hersh and Nick Villaume for a look at how it all works and what it can do for your business when done well. Understanding a little bit about how these technologies work together will make you a better marketer and also a better shopper for web service providers. Also learn important tips on…
