ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
It is difficult to sell to goldfish
We now live in a world where we are more interested in information than ever before, yet researchers claim that we are forgetful, easily distracted, and our attention spans are shorter than those of goldfish. Yay us! As marketers, it is difficult to sell to goldfish. However, there are still ways to hold our attention: Be clear…
Don’t make me think — what should I do next?!
Don’t make me think. It’s a philosophy that good UX designers live by, and it should be your business’s mantra as well.If someone discovers you, whether via referral, social media, speaking, or search engine results, how easy is it for them to determine their next step?Is there clear messaging about what you do and for…
404 Error Pages — Little things, done right, matter
When it comes to branding, every interaction, no matter how small, has an impact. This is because each interaction is an opportunity to make a good or bad impression. For example, if someone visits your website and clicks on a link that leads to a 404 page not found error, this sends a message to…
