Why does it matter?

Every person looking to buy a new product or service has been through some version of this:

They find themselves on a website, they don’t know why this is different than any other site — their interest fades and they move on to something else — ultimately buying from someone else. The first site may have actually had the better product, but they bought from the other because something about it was more appealing.

This is the power of why.

If you want people to make a purchase from you instead of someone else then it’s not enough that your product or service be better than theirs. You need to offer more value by giving customers an understanding of WHY what you offer matters — to THEM.

When prospects understand the why it creates a sense of certainty that leads to trust, and that’s when they’re most likely to buy from you.